Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money
What is Ad Buying?
Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.
Reach your customers in more places online while they’re searching, browsing, or watching. YouTube connects you to the people who matter most to your business.
Radio ads are a great way for media buyers to reach local audiences. When purchasing radio ad time, aim to get space that airs early in the commercial break or at the close of the commercial break. Listeners tend to tune out of radio stations during the bulk of the commercial breaks.
Out-of-home ads reach people outside through mediums such as billboards. This can be a great way to reach people during their day-to-day lives.Media buyers should work with the creative team to get ideas for out-of-home and offline advertisements.
Mobile Gaming Advertising
No longer relegated to the world of young geeks and nerds, mobile gaming has now become a pastime popular with all ages and genders. The rising popularity and profitability of mobile gaming advertising bears out the absorbing, almost addictive quality of popular mobile games. The statistics make it clear: 70% of mobile gaming enthusiasts would rather give up tv or social media, two popular outlets for media buyers and their ad creative, than mobile gaming.
This gives media buyers a huge opportunity to capitalize on a fast-growing and somewhat unknown digital advertising market using not only familiar banner ads in mobile games, but also interstitial and “reward” ads, to keep their ad creative top of mind and right in front of a customer’s face.
Media Buying Trends
Most marketers already know that video marketing should be a key part of any modern marketing strategy. In fact, 93% of them already say they consider video to be a major piece of their marketing puzzle. However, when calculating media buying spend and allocations, media buyers should be aware that both the popularity and impact of video marketing is not only holding steady, but growing.
Statistics show that by the end of 2022, videos will account for 82% of all web traffic, making it an obvious winning media outlet. This gives media buyers looking for an ideal way to reach their target markets a powerful opportunity to leverage video’s influence in their media planning strategy.